Point of Purchase Importance

• Why has POP promotion become so popular lately?
We are talking about a tendency all around the world. There are many reasons, the most important is that several studies have demonstrated that consumer decides in the POP more than 75% of their purchases.

• How important is this tool in Europe and the USA?
Very important, the POP promotion represents up to 60% of some products’ budgets in the USA and 55% in Western Europe.

• What benefit would my product have if I use POP promotion?
The POP strategy contributes to build a reminder of the brand, it reinforces product positioning, it helps the consumer identify its benefits and keeps the interest in attending stores that are not boring or passive.

• Wich is the percentage of sales increased thanks to POP promotion?
Several studies have demonstrated that the use of this merchandising strategy generates an increase up to 40% of sales.

• Why is the QuickSystems product line the best choice in POP promotion?
Because it not only counts with characteristics that will allow you to take the best profit of space, but also because it is the only product in the market that has an answer to your specific requirements in POP promotion.

• How versatile can QuickSystems be?
Each one of our products is designed to cover a big number of needs. That’s why QuickCounter has diversified itself and besides being in continuous improvement. Grupo Rubrica constantly develops new accessories and products. Finally, it is about finding practical solutions that fit to your particular kind of business.